Gregory Grishayev was a successful entrepreneur in the Vaping industry, but he always had a passion for sustainability and finding new ways to reduce carbon emissions. That's why he decided to pivot and start LyvWel an energy gum company that focuses on providing a convenient and eco-friendly alternative to traditional energy drinks.

As Gregory prepared to launch his new company, he was excited about the potential upsides. For one, he believed that his energy gum would be a hit with people looking for a healthier and more natural way to boost their energy levels. The gum's compact size and easy-to-use packaging made it an ideal option for people on the go, and the fact that it was made from all-natural ingredients was a major selling point.

However, Gregory also knew that starting a new company always comes with risks and challenges. One potential downside for his energy gum company was the competitive nature of the energy drink market. There were already many established players in this space, and it could be tough for Gregory's new company to break through and gain a significant share of the market.

Another potential downside was the cost of production. 

Gregory's energy gum was made from high-quality, all-natural ingredients, which meant that it was more expensive to produce than some of the cheaper, synthetic alternatives on the market. This could make it harder for Gregory to price his product competitively and turn a profit.

Despite these challenges, Gregory is confident that his energy gum company will be a success. He has a solid business plan, a unique and innovative product, and the determination and drive to see it through. With a bit of hard work and a little bit of luck, he is confident that his energy gum company  LyvWel will be a major player in the energy consumable market.

One of the biggest upsides for Gregory's energy gum company LyvWEL is the positive response it is receiving from consumers. People love the natural ingredients, the convenient packaging, and the gum is quickly gaining a loyal following. This helps to drive sales and is allowing Gregory to expand his distribution network to every state in the USA.

Another upside for Gregory is the recognition his company is receiving from the media and industry experts. His energy gum was featured in a number of News papers, blogs, and he received numerous awards and accolades for his innovative thinking. This helps to further boost the reputation and credibility of LyvWel, and is giving him the opportunity to connect with potential investors and distributor partners.